Bad Marketing Is Worse Than No Marketing, But Maybe Not Everyone Believes This?

“I’m going to let this go because I really don’t want to get into an argument with these people.”

I said that out loud to myself the other day after finding a webpage that had the most forked-up mismatched inconsistent product marketing I’ve seen in a long time.

It stunned me with its ugly.

To wit, there were words written arbitrarily starting with either upper or lower case letters, for no discernible reason.  There were at least 5 different uncoordinated fonts used in garish multi-colored logos that looked like a D+ 7th grade student had made them.  And the information I needed was buried in wordy, pointless copy.

As a woman with a background in communication + marketing who worked at one time as a paralegal who did oodles of proofreading, the mess this organization was trying to get away with appalled me.  As if clarity in written and graphic design communication meant nothing.

There was a time when I’d have taken this as a personal insult, feeling a need to correct the situation by calling/writing about this failed attempt to create a professional image in the world. And while I could have helped this organization up their game to the next level, you know what– I did nothing.

Because this is not my problem per se.

I only share this here today because it irritated me.  Something like this is disheartening for anyone like me who believes in the illuminating power of words and the clarifying potential of images.

And makes me wonder how it is that any organization in today’s connected world can exist with bad marketing.  ‘Cause I’m not the only one who is going to see this and think poorly of them.

Or am I?

The Beginning Of My Life As A Purposeful Procrastinator

screen-shot-2017-02-01-at-8-15-02-amTwenty years ago this month Zen-Den and I bought a dial-up modem that we used to connect our home computer to the World Wide Web– and our lives changed forever.

For a few years before this, we’d been using a home computer to keep track of finances and to make a recipe book– well, one of us was making a recipe book.  These uses of a home computer seemed modern enough to us, but with a snazzy new modem we had the luxury of the WWW in our home.  Imagine!

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I knew about email because in college I had an email address.  That was only because I was part of an early academic study on how strangers interact with each other on the World Wide Web.

[Back then, the answer would be formally, as if writing a letter and responding back to each other on a weekly basis.]

I also knew a little bit about getting information from the web, although my experience had been with college librarians who were the only people with direct access to computers that connected to the WWW.

[Back then I’d give my query of keywords, perfectly parsed a la Boolean logic, to a librarian who then input my query into a computer.  Hours later I’d get a printout of where to go in the bricks-and-mortar library to read whatever it was I was researching.]

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But what I didn’t know about the WWW was how much I’d fall in love with it, and its ability to provide information and conversation instantly.

Now, of course, it seems completely normal. Pedestrian.

But I tell ‘ya when we first went online at home in 1997, I never dreamed that the World Wide Web would be the making of me.  And that the screechy sound of our dial-up internet connection was heralding my quirky future as a purposeful procrastinator with a blog.

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Questions of the Day

When did you first get connected to the WWW in your home?

How has your life changed because of it?

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