Applying A Business Framework To This Personal Blog To Tell A Tale

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Above is the Rudolph Framework. It’s from marketing guru + author Ann Handley’s newsletter called Total Annarchy. The framework is a lighthearted take on the Christmas song and children’s book, Rudolph the Red-Nosed Reindeer.

The Rudolph Framework “helps you understand the actual problem you and your business solve for your customers– not the one you *think* you solve.” Click HERE to be taken to her fun explanation of this framework.

While the Rudolph Framework is meant to help a business clarify its purpose, it’s applicable to personal blogs. It’s easy to conceptualize a personal blog as a business. As such the blog provides customers [that’d be you] with a product [my blog posts] that solve a problem for you.

I know that I’m getting abstract here, but I have a tale to tell and I feel the need to explain how I came by it, lest you think I’m nuts. Which I probably am, but let’s not dwell on that, shall we?

Just go with it.

Thus using the Rudolph Framework I give you the following story created by moi by filling in the blanks, occasionally adjusting a few words so that it makes more sense. See what you think.

In fact, should you like to fly your freak flag, you could get jiggy and try applying the Rudolph Framework to your own blog, even. I’d love to see what you come up with. ‘Cuz, you know, I’m nosy curious.

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THE TALE OF THE SPECTACLED BEAN AND THE COMMUNITY IT HAS CREATED

Once upon a time, there was a delightful personal blog called The Spectacled Bean.

It had the capacity to be a catalyst for conversation based on the tales, thoughts, and tribulations of a free spirit in suburbia.

Some people doubted it because it was not all about the benjamins.

But one day, the woman who writes the blog realized she was perfectly happy doing what she was doing in the way she was doing it.

Which meant that the blog could be as varied and wonderfully idiosyncratic as the cool kids who read and comment on it.

To help them have sense of belonging online where they are understood and accepted, as long they’re polite and not spammers and not stealing my content.

And that matters because the cool kids are the heroes of this blog and what make The Spectacled Bean fun and engaging.

Thus in the process, this blog has helped coalesce a community of articulate + good-natured lurkers, readers, and cool kids who have the savvy to know a good thing when they read it.

Everyone gets a kiss. And a big ‘ole thank you.

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Like An Owl On The Shelf, I’m Looking At You My Fellow Bloggers

I happened to see the sun shining on this owl pitcher sitting on the hutch shelf and snapped a photo of her for the heck of it.

Never have I been happier to report that nothing interesting is going on around here.

I haven’t been anywhere in a week.  Well, I’ve gone outside for walks in the neighborhood, but I haven’t been in a store or restaurant or medical office.

No haircut. No trip to the mall. No foray to the party store next state over. No shopping at the garden nursery.

Pretty much, NO to all the activities I’d planned for the end of March.

My calendar is empty.

Instead of fretting about the nothingness of now I’ve decided to focus on blogging.

To wit, I’ll be writing here in my usual way, trying to keep my posts short, snappy, sassy, stylish, smart.  And any other positive ‘S’ word you can think of.

But writing and maintaining your own personal blog is only 60% of blogging. The other 40% is reading other people’s blog posts and commenting on them. Therein is the secret of blogging, truth be known.

And with that little bit of wisdom gleaned after messing around in the blogosphere for 16 years [anniversary this week in fact], I’ll hit publish on this post.  No need to dither here when I’ve all of you to read and comment upon.  Must share the comment love.

Yep, I’m looking at you, my fellow bloggers. Ain’t you glad?

Talking About Gratitude: Micheal Miller Has Good Manners

Micheal Miller works for the dry cleaner/laundry service that we use.  He drives the van to pick up then return Z-D’s dress shirts once they are clean and pressed with light starch.  Nice guy, very reliable.

It’s my habit at the holidays to give a monetary tip to our laundry driver guy, who this year happens to be Micheal Miller.  Thus I did that two weeks ago.

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Growing up I was the child of older conservative parents and was taught that one must always send a written thank you note to the gift giver upon receipt of a gift.  This concept of proper behavior was ingrained in me to such a degree that for a few decades I judged people harshly who didn’t send a written thank you note.

It seemed like a slap in the face to me. Disrespectful, even.

Of course over the years society has morphed away from Emily Post expectations plus I’ve grown more forgiving.  I don’t hold myself or other people to the high standards of my childhood.  In fact, I’ve come to reevaluate what matters to me when I give a gift to anyone for whatever reason.

I’ve decided that I like the giving part more than the being thanked part.  I do what I do because I think it’s important to do so, not so I will receive a written thank you note.

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Still, when I found a written thank you note pinned to an empty laundry bag hanging from the hook by the door on our front stoop, I was pleased to see it and said out loud to myself: “Micheal Miller has good manners.”

It was a sincere spontaneous remark. A blessing even.

One that put me in a happy place for the rest of the day as I mused on what seemed to me to be a random act of kindness, a throwback to a different era when a written thank you note was the done thing.

Such as this handwritten message of gratitude scribbled on a piece of paper by an almost stranger.

Who I appreciate very much.

In Which I Show You Who You Are & Ask You Two Questions

I MADE THIS DANDY BAR CHART that summarizes who reads this blog.  I created it using data provided by you, my commenters, after you took the SW COLOR ID quiz [that I wrote about HERE] and told me your results [in the comments].

As you may recall, after taking the quiz SW described each personality type in short pithy sentences.  And you know I do like a pithy sentence so here is all of that information in one place.

  • Naturalist [40%]: I let in the fresh air.
  • Minimalist [17%]: I find joy in the little things.
  • Creative [14%]: I make it my own.
  • Nurturer [14%]: I bring people together.
  • Trendsetter [6%]: I walk with confidence.
  • Free Spirit [3%]: I create my own path.
  • Dreamer [3%]: I take it all in.
  • Enthusiast [3%]: I jump in with both feet.

I realize the above is more statistical than my usual flapdoodle and twaddle, but I found it interesting to see the diversity of personality types, and the percentage of said, that engage here in the comments on The Spectacled Bean.

Or to put it differently: you, kids, are an eclectic bunch of wordy wackos who I believe have your hearts in the right place. Thank you for commenting here. You bring joy to my life.

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HERE’S SOMETHING I’VE BEEN THINKING ABOUT.  Even though I’ve been doing this forever I’m not sure about how to refer to some things regarding weblogs.  I don’t want to be pedantic, nor do I want to sound like an old codger using antiquated terms.

I’m a wordy girl so this concerns me.  Thus I created the following two polls because I’d like to know your answers to these quandaries.

Thank you in advance for your kind participation.

Notes On Getting My TSA Known Traveler Number + Chitchat About Where I’ve Been

Let’s heAR it for Ms. Bean

This summer, after yabbling about doing this for years, I finally enrolled in the TSA PreCheck program.

The online application was easy.  The total cost was $85.00 for five years.  But it did require an interview with a real person at a TSA-approved IdentoGO office that happened to be nowhere close to where I live.

My interview appointment time, the soonest I could get, was 4 weeks from when I sent in my enrollment– and then it was 10 days after that before I got my official TSA Known Traveler Number [KTN].

For me this was not a fast process

Do I need this TSA PreCheck status?  I dunno.  But after some of my air travel experiences, most notably standing in the Las Vegas TSA line for 1 hour 45 minutes, I’ll do anything that *might* make the process less painful.

[Click HERE to read an article that helped me to better understand the program.]

And on that note, having talked about the practical side of travel, I’ll share the following fun and pretty stuff.

I created these images using the Visited Countries Project on Douwe Osinga’s website. You may already know about this because it’s been around for a long time.

Nonetheless here is where I’ve been

I’ve been to 9 countries which amounts to 4% of the world.

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I’ve been to 34 US states which amounts to 68% of the country.

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I’ve been to 3 Canadian provinces which amounts to 23% of the country.

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QUESTIONS OF THE DAY

Are you in the TSA PreCheck program? If so, how has that worked out for you?

Where did you go for your favorite vacation ever? Where did you go for your worst vacation ever?  

Got any travel plans for the rest of this year?

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