Bad Marketing Is Worse Than No Marketing, But Maybe Not Everyone Believes This?

“I’m going to let this go because I really don’t want to get into an argument with these people.”

I said that out loud to myself the other day after finding a webpage that had the most forked-up mismatched inconsistent product marketing I’ve seen in a long time.

It stunned me with its ugly.

To wit, there were words written arbitrarily starting with either upper or lower case letters, for no discernible reason.  There were at least 5 different uncoordinated fonts used in garish multi-colored logos that looked like a D+ 7th grade student had made them.  And the information I needed was buried in wordy, pointless copy.

As a woman with a background in communication + marketing who worked at one time as a paralegal who did oodles of proofreading, the mess this organization was trying to get away with appalled me.  As if clarity in written and graphic design communication meant nothing.

There was a time when I’d have taken this as a personal insult, feeling a need to correct the situation by calling/writing about this failed attempt to create a professional image in the world. And while I could have helped this organization up their game to the next level, you know what– I did nothing.

Because this is not my problem per se.

I only share this here today because it irritated me.  Something like this is disheartening for anyone like me who believes in the illuminating power of words and the clarifying potential of images.

And makes me wonder how it is that any organization in today’s connected world can exist with bad marketing.  ‘Cause I’m not the only one who is going to see this and think poorly of them.

Or am I?

Overheard: I Know How Old An Old Person Is, According To The Neighbor Girls

I believe the children are our future… let the children’s laughter remind us how we used to be.

With a hat tip to Whitney Houston, here’s a short conversation I overheard when the neighbor girls next door were playing outside with their cousins and friends.

In total there were seven girls, ages 6 to 12.  They are creative girls, boisterous, and oh. so. funny. when they get together.

Girl #1: I know. Let’s play theater up on the deck.

Many voices, shouting at the same time: Yes! *yay*

[Sound of small feet running all over wooden deck as they drag metal furniture around on it.]

Girl #1: I’ll play the sister!

Many voices, talking over each other: I’ll be {indistinct words}. *blah, blah, blah* No me… I wanna be {indistinct words}. *blah, blah, blah*

Girl #1: OK. Now we need someone to play the old person.  

[Complete silence. Nary a peep. Total quiet.]

Girl #2: I’ll be the old person.

Many voices, filled with concern: Are you sure? Really? You want to do that! 

Girl #2: Yes, I’ll do it.

Girl #1: How old will you be?

Girl #2: I’ll be… (dramatic pause)… seventeen.

Many voices, in unison: *gasp* That old? {indistinct jibber-jabber} Oh my!

And that, my gentle readers, is all I heard because the girls started talking quietly among themselves, presumably to prepare for their big performance.  Of an unnamed show that I can confirm has at least one sister– and an old person in it.

Break a leg, girls. Happy Friday, everyone. 😊

Mercury Is In Retrograde & My Subconscious Is On The Blinketh, Me Thinketh

I’VE BEEN KNOWN TO SAY: trust the process.  I don’t know that I do that all the time because my ego gets in the way, but when I chill out and reflect upon situations it seems like a worthy goal– if you’re trying to live your life in a heart-centered way.

Thus I give you the following series of events, hoping that there is something good + insightful to be gleaned from this.  I mean, there’s nothing bad or tragic with the following, it’s just weird– even by my standards of self-awareness.

Which are low during this time when Mercury is in retrograde.

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PERHAPS YOU KNOW ABOUT THE idea of posing a question to yourself as you fall asleep at night, allowing your subconscious to give you the answer, revealed in your first thoughts in the morning?

I learned about doing this from a yoga teacher, a woman who was one of those totally centered, but not unrealistically cheerful, instructors who was all about helping other people find their way IF the other person was sincere.

I liked her classes. Useful.

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HERE’S THE QUESTION I ASKED myself last night was: what could I write about on my blog this week?  And my subconscious tossed a question back at me that is about as random and unexpected as they get.

It’s a question for which I have no answer, nor need to know an answer.  And I realize that no one is alive that would be able to answer it.

Here’s what I woke up thinking about: did my mother, who was three years younger than her older sister, know that when her older sister stepped on the train headed for a holiday in Texas, that her older sister was going off to elope? 

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THIS IS AN ODD QUESTION that has left me baffled about what is going on inside my brain.  I mean, what do you suppose my subconscious is trying to tell me?

Is it saying that I need to go on a vacation? That it’s time for me to tell stories about my ancestors? That it’s broken and needs a professional tune-up?

I dunno, but I will say I’m a little bit freaked out about what the heck is going on inside my mind.  I’ll admit to being older and more addled than I once was, but I’m usually not so far out there with the answers to my questions.

However, be that as it may, let’s blame it on Mercury in retrograde, just like I did many years ago.

Smiling In Hello-Land: 1921 Telephone Etiquette For The Social Elite

Doing research for last week’s Thursday Doors post I fell down a rabbit hole that had zilch to do with what I was supposed to be learning about.

[I’m sure you’re not surprised, are you?]

However this tangent was not in vain. I found something unique + entertaining, meant for a blog post, as you will see.

Keep reading.

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The following came from Mrs. Devereux’s Blue Book of Cincinnati Society, the go-to source for lists of club members and their home addresses for the social elite circa 1921.

Below are little snippets of telephone etiquette advice printed at the bottom of some pages in Mrs. Devereux’s book.

These snippets, put there by the printer I imagine, filled the page with text, while at the same time SUBTLY TEACHING THE SOCIAL ELITE HOW TO POLITELY USE the newfangled thing called a telephone.

These six little snippets tell a charming instructive story that I’ve transcribed at the bottom of this post.  It is a story, in fact, that I’ve gone so far as to dub: How to be a Gracious Member of the Grand Army of Telephone Users.

Enjoy!

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How to be a Gracious Member of the Grand Army of Telephone Users

Sometimes in the hustle and bustle of life it is easy to lose the better things– the finer qualities.  About the cheapest abuse in the world is the abuse of people at the other end of a telephone wire.  It is the trait of a gentleman– the proof of good breeding– just to smile when you telephone.

The voice with the smile is the voice that wins.  The smiling man or woman who uses the telephone in a sensible way always enjoys the best service.  They never get the hydrophobia when delays occur in answering a call.  Quite often the operator is not responsible for delays.  To complete quick service the party called must immediately respond.  

Did you ever see the Girl at the Switchboard during the rush hour?  If you did you never would kick again.  Some of the people who are loudest in their criticisms would drop dead of heart disease if they were under the strain which is just part of the everyday life in Hello-Land.

There are some people who in ordinary ways of life keep within the bounds of calmness and sanity, but they shy at a telephone and look upon it as the vent for all the accumulated spleen of generations of grouches.  The Supreme Court of New York has ruled that telephones may be taken out if abusive language is used by the subscriber.

Edward W. Bok, editor of the “Ladies’ Home Journal,” declares that one sure sign of an imminent nervous breakdown is a disposition to lose temper when delays occur in telephoning.  When you feel inclined to go to pieces at the ‘phone– consult a doctor.  You have rung a danger signal for yourself every time you growl over the ‘phone.

The great majority of the Grand Army of Telephone Users know the value of keeping sweet.  It is a pleasure to serve them.  They have sensed the disaster that lurks in the poison which is generated in one’s own system every time a fit is cultivated.  It saves doctor bills to smile when you phone. 

The End

In Which I Prattle On About Ivy, Donating Furniture To Charity, And Tuesday

I’m feeling lighthearted and warm today.

Hence I shall show you the above photo of two pots of ivy immediately after they had a shower in the kitchen sink. One is silver bells ivy, the other is jubilee ivy.

I can’t tell you which is which but I like ivy, and I especially like these two varieties because they have great names and are easy to grow.

That, my friends, is a win-win.

May you heart be like holly and your words be like ivy.

[An Irish blessing, not sure if I got it quite right, but you get the idea.]

Anyhoo, the real reason I’m in a great mood today is that once again I’m waiting for St. Vincent de Paul to get here to pick-up some furniture that we’re donating to them.

Everything but the kitchen sink.

[A nice idiom that lends itself to this post.]

Slowly, ever so slowly, we are divesting ourselves of that which we don’t need but someone else can use.

Another win-win, I believe.

Thus I’ll end this jotting-style post in which I prove that I can and will show up on Tuesdays. Because unlike most of the peoples I know, I like Tuesdays.

Having been born on one.

Tuesday’s child is full of grace.

[A childhood poem, one line remembered.]

So be it with me. What’s up with you?

Ms. Bean Is Cold Today And Would Like To Tell You Why

Snoopy, my spirit animal, sitting with a room thermometer on top of a bookcase in the only sort of warm room in the house.

IT SNOWED LAST NIGHT, not much, but a definite covering of the white stuff.  That however is not exactly why I’m cold today.  Nope, the reason, to put it succinctly, is that it’s 54ºF… INSIDE the house.

Thus I am huddled in our home office with the French doors tightly shut, sporting a ruana over my flannel + fleece jammies, sitting in front of my desktop computer with the little electric heater swaying to and fro behind me.

What has happened? WELL I’M GLAD YOU ASKED.

You see, yesterday was the last day of February, a short month of days that are soul-crushingly long.  A month that should never be trusted.

However, in the morning while waiting for the furnace service tech to get here for our annual check-up, I indulged in a moment of unbridled positivity.  Yes, I forgot myself and sighed a happy sigh of joy about making it to the beginning of March unscathed by February’s negativity.

I mean all that was left on my calendar for February was for the furnace to be serviced and then I had March, the action verb month, calling to me.

I like March.

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WELP, I WAS WRONG to let down my guard regarding February, and by 3:00 p.m. our furnace had gone clunk.  Come to find out there is a breach in the heat exchanger at the 3rd and 4th cell of the primary, meaning that the whole system as been red-tagged and shut down… by law.

Also, the tech guy accidentally broke a switch which turns the gas on and off.

So, you know, WE GOT TROUBLE.

The cutest little electric room heater that ever was.

Hence I am sitting here this morning, the first day of March, waiting for a phone call from the furnace repair company to tell me IF they have the parts we need & WHEN they might be able to get here again to fix the furnace.

If there is a moral to this story it would be something like never count your chickens before they hatch, but my moral would involve swearing, muttering, and not just a little bit of self-pity because honestly, February is the SUCKIEST of all months.

#ThursdayDoors | Visiting The Nature Center, Finding A Few Old Doors

Today I’m joining Thursday Doors, hosted by Norm Frampton, so that I can share with you photos of the following doors plus a little more.

On a sunny winter’s day we went to Rowe Woods which is part of the Cincinnati Nature Center.  Within Rowe Woods is Krippendorf Lodge.

Built in 1898-1900 and originally owned by Carl & Mary Krippendorf, this large home is on the National Register of Historic Places.  Krippendorf Lodge sits on 175-acres of wooded land that was once called Karlsruhe Gardens [meaning Carl’s Place of Peace], but is now called Lob’s Wood [I know not why].

Today Krippendorf Lodge is an event venue, available year-round for rent.  From the outside the building itself appears to be in perfect condition, as are the adjacent outbuildings that include a unique water tower.

I was unable to get a good pic of the front doors to Krippendorf Lodge, but I took a few other door photos while wandering around + a few artsy-fartsy photos for perspective.

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