Bad Marketing Is Worse Than No Marketing, But Maybe Not Everyone Believes This?

“I’m going to let this go because I really don’t want to get into an argument with these people.”

I said that out loud to myself the other day after finding a webpage that had the most forked-up mismatched inconsistent product marketing I’ve seen in a long time.

It stunned me with its ugly.

To wit, there were words written arbitrarily starting with either upper or lower case letters, for no discernible reason.  There were at least 5 different uncoordinated fonts used in garish multi-colored logos that looked like a D+ 7th grade student had made them.  And the information I needed was buried in wordy, pointless copy.

As a woman with a background in communication + marketing who worked at one time as a paralegal who did oodles of proofreading, the mess this organization was trying to get away with appalled me.  As if clarity in written and graphic design communication meant nothing.

There was a time when I’d have taken this as a personal insult, feeling a need to correct the situation by calling/writing about this failed attempt to create a professional image in the world. And while I could have helped this organization up their game to the next level, you know what– I did nothing.

Because this is not my problem per se.

I only share this here today because it irritated me.  Something like this is disheartening for anyone like me who believes in the illuminating power of words and the clarifying potential of images.

And makes me wonder how it is that any organization in today’s connected world can exist with bad marketing.  ‘Cause I’m not the only one who is going to see this and think poorly of them.

Or am I?

Ms. Bean Is Cold Today And Would Like To Tell You Why

Snoopy, my spirit animal, sitting with a room thermometer on top of a bookcase in the only sort of warm room in the house.

IT SNOWED LAST NIGHT, not much, but a definite covering of the white stuff.  That however is not exactly why I’m cold today.  Nope, the reason, to put it succinctly, is that it’s 54ºF… INSIDE the house.

Thus I am huddled in our home office with the French doors tightly shut, sporting a ruana over my flannel + fleece jammies, sitting in front of my desktop computer with the little electric heater swaying to and fro behind me.

What has happened? WELL I’M GLAD YOU ASKED.

You see, yesterday was the last day of February, a short month of days that are soul-crushingly long.  A month that should never be trusted.

However, in the morning while waiting for the furnace service tech to get here for our annual check-up, I indulged in a moment of unbridled positivity.  Yes, I forgot myself and sighed a happy sigh of joy about making it to the beginning of March unscathed by February’s negativity.

I mean all that was left on my calendar for February was for the furnace to be serviced and then I had March, the action verb month, calling to me.

I like March.

• • •

WELP, I WAS WRONG to let down my guard regarding February, and by 3:00 p.m. our furnace had gone clunk.  Come to find out there is a breach in the heat exchanger at the 3rd and 4th cell of the primary, meaning that the whole system as been red-tagged and shut down… by law.

Also, the tech guy accidentally broke a switch which turns the gas on and off.

So, you know, WE GOT TROUBLE.

The cutest little electric room heater that ever was.

Hence I am sitting here this morning, the first day of March, waiting for a phone call from the furnace repair company to tell me IF they have the parts we need & WHEN they might be able to get here again to fix the furnace.

If there is a moral to this story it would be something like never count your chickens before they hatch, but my moral would involve swearing, muttering, and not just a little bit of self-pity because honestly, February is the SUCKIEST of all months.

Just Curious: Tell Me, What’s Your Least Favorite Holiday?

This is a question I’ve pondered lately.  Everyone I know is quick to tell me about holidays they like, but rarely do I find myself in a conversation about a holiday someone does not like.

So I made this poll, basing my answers on my Judeo-Christian Middle Class American experiences.  I know that around the world there are lots of other holidays than the ones I listed here, so if your least favorite holiday is not on my list you may add it to the poll using the “other” category.

If you, my gentle readers, want to tell me why a particular holiday is your least favorite, the comments below are the place to do it.  Certainly everyone has one holiday that bugs them while everyone else around them is enjoying it.

Tell me about it!

In Which The Beans Discuss The TV Remote Control, Unnecessary Complexity Of Said

ZEN-DEN POLITELY EXPLAINED TO ME that I needed to re-frame my irritation.  That I had to let my mind embrace a new way of thinking about some of the little daily irritations that bug the snot out of me.

“Chickiedoodle,” he said, “it’s all just dust in the wind. Insignificant.”

[Yes, he sometimes call me Chickiedoodle.  Grow up people, we’re married & cutesy nicknames happen.]

“It’s not worth worrying about these small things.  I respect your feelings about them, and you’re right– but you gotta let it go.”

There’s a reason why he’s called ZEN-Den, you know.  He can get mellow, philosophical at the interconnectedness of life, almost without trying.  Little things in daily life don’t bug him so much.

But me?  I see the faults.  I remember the faults.  And then I tend to mutter.

Which is how this conversation started.

~ • 📺 • ~

Artist’s rendering of sensible TV remote control that has only what is needed on it, written in large letters and numbers.

~ • 📺 • ~

YOU SEE, I WANTED TO watch something on cable TV, but I was once again thwarted by the unnecessary complexity of our remote control.

Hence, I was muttering to Z-D about how ridiculous it is that to turn on the television one does not use the “TV” button on the remote control.  No, one uses something called “Input” while ignoring the button that you’d think logically turns on the television.

But it doesn’t.

And if by chance you forget and hit the logical “TV” button, then everything goes wonky on the screen, and you’re left not watching television because you, a woman who dislikes gadgety things on principle, can’t remember how to turn on the darned television.

So I end up not watching cable TV, while complaining loudly about the intentionally irritating nonsensical TV remote control.

Dust in the wind?  Not buying it.

It’s a conspiracy to drive me crazy crazier.

Pondering A Neighbor: The Difference Between Gossip And Information

WHILE ATTEMPTING TO MAKE A left-hand turn into our driveway I had to stop to allow a jogger, the neighborhood registered sex offender*, to run by before I could turn into our driveway.

He turned to look at me and snarled.  I looked at him and tipped my head, slightly, to acknowledge his presence.

I didn’t attempt to run over him with my car nor did I give him the finger.  Both options occurred to me as I sat there waiting for him to get out of my way but I realize that with some people indifferent is the best you can do.

I’D LOVE TO LEAVE THIS story at that, but here’s the thing– and it’s something that’s weighed on my mind since seeing this guy, a man who has served his prison time and is now merely listed on the state registered sex offender website.

In the last year, or two, this man has fathered a baby girl with his wife [girlfriend?].  They live down the street.  In this family neighborhood.

Uh huh.

Interestingly enough, it’s my understanding that soon, in the next year, he will be eligible to have his name removed from the sex offender website.  Meaning that only those of us neighbors who are here now will know about his past.

SO GETTING TO MY POINT, I’m left with three questions:

  1. would any parent knowingly allow their child to play with his daughter at his house?
  2. how unfair is it for this daughter to live her life under the shadow of his crime? and 
  3. when new neighbors move into the neighborhood, should someone tell them the rest of his story?

Discuss.

• • •

* UPDATED: This afternoon I got a chance to use the search function on The U.S. Department of Justice National Sex Offender Public Website.  The neighbor is no longer listed there.  HOWEVER, there were 13 other people listed as registered sex offenders who live within a 3 mile radius of my house.  I had no idea…

• • •

Voting Day 2017 And Last Year’s Election Day Sadness Lingers

An old downtown building in the process of being improved: out with what no longer serves, in with what will make it safe.

  Later this morning I’ll make my way to our current voting precinct in its current polling place. 

It’s in an old Greek Church now.  The decor in this church is gold and overstated, think My Big Fat Greek Wedding, but the church members who welcome you to their church/polling place are as sweet as can be.

They stand in sharp contrast to the election board people who, it seems, would prefer to not be doing what they’re doing, as shown by the snarls on their faces.

Same grouches, every year.

  When we first moved here over 20 years ago we voted at the VFW Hall. 

Situated back a long creepy lane, to get to this polling place you followed the signs for the “Sunday Turkey Shoot” that lead to a grass parking lot.  Then you stood outside in the weather until the election board people allowed 2 voters at a time inside the building.

We’d moved here to this big city suburb from an upscale small town and were shocked that the polling place, reeking of cigarette smoke, still used paper ballots– and consistently ran short on pencils.

We learned to take a Benadryl before we went to vote and to take a pencil with us.

  Our next polling place was at a fancy golf course. 

It was easy to get to this place that had a real parking lot, lighted even.  At first it seemed ideal, however this is the polling place where Zen-Den, Esq., got mad and made a point.

He was not pleased about how the partisan people who lurk around the outside entrance into the polling place were positioning themselves;  they were too close to the building, thus breaking the law.

Inside the building he told the election board people this was wrong–and they shrugged. So Z-D called the sheriff’s office and filed a complaint. The pushy lurker people got in trouble, and the election board people have never forgotten about it.

Or Zen-Den. Or his wife. Who they consider to be has much of a troublemaker as he was.

Guilt by association, you know?

  All of which brings me to today’s foray into the American voting process.

I’ve paid no attention to any of the people who are running for office this election cycle.  In what will a first for me, an Independent voter, I’ll be voting a straight Democratic ticket.

If the GOP won’t do the right thing and depose our so-called president, a sexual predator, business fraud, Russian-backed, draft-dodging old man, then I’ll start the ball rolling by getting rid of the GOP.

Are you with me here, kids?  If last year’s presidential election confirmed one thing for me, it’s that you can do everything right and still fail;  BUT it’s important that you do that right thing anyhow.

Words to live by.

15 Hours Without Electricity Because– Well, We Don’t Know Why

Think of this as a rambling “Dear Diary” post…

THE LONG WHINY PART

{ feel free to skip if muttering and complaining bother you }

Around 1:00 a.m. Saturday morning I was awakened from my slumber by the loud *click-clack-thunk-bunk* sounds of our machines, powered by electricity, turning themselves off.

What kind of forking shirt is this, I asked myself, emulating Eleanor Shellstrop from The Good Place as I used her creative vocabulary to express myself.

As one does.

Inside our house it was dark except for where the moon beamed in some light on the back of the house.  The front of the house, along with all of our neighbors’ houses, was dark.

Of course, having not recently fallen off the suburban homeowner turnip truck, I didn’t do a thing, except to look out a few windows, confirm that the whole neighborhood was without power, and then go back to sleep.

Next morning there was still no electricity anywhere on our street, so being the trooper that I am I got dressed and drove elsewhere to find us hot coffee.

[And what a sad bedraggled bunch of folks were we, the coffee fetchers, at the local Kroger Star$ kiosk.  Barely alert, yet focused on our mission to get the sustaining elixir of life for ourselves and our loved ones.]

THE DETAILED WHAT WE DID UNTIL WE GOT ELECTRICITY AGAIN PART 

{ probably want to skim over for context regarding the photos to come }

By 9:00 a.m. we still had no electricity, no idea why we didn’t have electricity, and our cell phones were almost without juice, so we did the only thing we could think of and went out to breakfast, at what turned out to be the world’s worst Bob Evans.

Humph.

Then, needing to charge our phones, we drove to the other side of somewhere to go to a garden nursery;  we like this garden nursery, but buying mums, which we did, was the secondary reason for our visit.  We required a long car ride to help our phones get going again.

Modern life, ain’t it grand?

Then, having called home to find that our answering machine wasn’t picking up, meaning no electricity, we decided to stop at a little new-to-us township park to wander around its flat paths and see what was there.

Short answer: kids and chairs.

Then, it being the middle of the afternoon on a day that wasn’t working out like I’d hoped, we went to the bar of a local restaurant that is known for chicken.  There we had delicious chicken sandwiches, watched some football, and drank beer.

Because… Saturday… in the fall… and bored.

THE 8 PRETTY PHOTOGRAPHS PART

{ make sure to look at these ‘cuz it was a clear day meant for snapping pics }

Pond at garden nursery.

• • •

Geese on pond at garden nursery.

• • •

Ducks avoiding geese on pond at garden nursery.

• • •

Island in middle of pond at township park.

• • •

Human beings gathered around play area beside pond at township park.

• • •

Old stately home, available to rent for private events, beside pond at township park.

• • •

Chairs waiting for guests beside old stately home, available to rent for private events, beside pond at township park.

• • •

Farm with corn in the field across from pond at township park.

• • • • •