
David Oglivy is a businessman who is known as the Father of Advertising. More about him here.
ONE
YOU’RE STANDING IN FRONT OF YOUR REFRIGERATOR getting some ice from the freezer compartment. An ice cube falls out and lands on the floor at your feet. Do you:
- pick it up and use it;
- pick it up and put it in the kitchen sink to melt; or
- kick it under the refrigerator to melt there?
TWO
SHOPPING IN MACY’S WOMEN’S LINGERIE DEPARTMENT I overheard a woman telling her friend that she had to buy bras and undies that match because her husband insists that she wear matching ones. This baffled me in MANY ways:
- why is this woman in a relationship with such a domineering man– OR is she making this up so she can rationalize spending more money on unmentionables? [my guess is the latter not the former]
- if she wears black pants and a white blouse, does she go with all dark undergarments knowing that you’ll see her bra through the white fabric OR does she wear all light undergarments hoping there’s no indication of light undies under her black pants? [a decision tree for this would be helpful]
- asking Z-D if he knew what color bra and undies I wore each day, his reply was that he didn’t know, adding that he preferred to see me out of them rather than in them [ain’t he a pip?]
THREE
YOU HAVE ALEXA IN YOUR HOUSE AND every morning you ask her for the day’s local weather forecast. For months she tells you the forecast, then adds “have a good day, Ally.” She is your friend, until one day after telling you the forecast she unexpectedly stops referring to you by name, not even bothering to wish you a good day. Do you:
- take it personally;
- research why she’s stopped being friendly; or
- chalk it up to making your first disembodied computer voice frenemy?
+ • + • +
FEEL FREE TO WEIGH IN ON ANY OF THE ABOVE QUANDARIES
or
TELL ME YOUR CURRENT QUANDARY SO WE CAN TALK ABOUT IT
+ • + • +