Bad Marketing Is Worse Than No Marketing, But Maybe Not Everyone Believes This?

“I’m going to let this go because I really don’t want to get into an argument with these people.”

I said that out loud to myself the other day after finding a webpage that had the most forked-up mismatched inconsistent product marketing I’ve seen in a long time.

It stunned me with its ugly.

To wit, there were words written arbitrarily starting with either upper or lower case letters, for no discernible reason.  There were at least 5 different uncoordinated fonts used in garish multi-colored logos that looked like a D+ 7th grade student had made them.  And the information I needed was buried in wordy, pointless copy.

As a woman with a background in communication + marketing who worked at one time as a paralegal who did oodles of proofreading, the mess this organization was trying to get away with appalled me.  As if clarity in written and graphic design communication meant nothing.

There was a time when I’d have taken this as a personal insult, feeling a need to correct the situation by calling/writing about this failed attempt to create a professional image in the world. And while I could have helped this organization up their game to the next level, you know what– I did nothing.

Because this is not my problem per se.

I only share this here today because it irritated me.  Something like this is disheartening for anyone like me who believes in the illuminating power of words and the clarifying potential of images.

And makes me wonder how it is that any organization in today’s connected world can exist with bad marketing.  ‘Cause I’m not the only one who is going to see this and think poorly of them.

Or am I?

Mercury Is In Retrograde & My Subconscious Is On The Blinketh, Me Thinketh

I’VE BEEN KNOWN TO SAY: trust the process.  I don’t know that I do that all the time because my ego gets in the way, but when I chill out and reflect upon situations it seems like a worthy goal– if you’re trying to live your life in a heart-centered way.

Thus I give you the following series of events, hoping that there is something good + insightful to be gleaned from this.  I mean, there’s nothing bad or tragic with the following, it’s just weird– even by my standards of self-awareness.

Which are low during this time when Mercury is in retrograde.

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PERHAPS YOU KNOW ABOUT THE idea of posing a question to yourself as you fall asleep at night, allowing your subconscious to give you the answer, revealed in your first thoughts in the morning?

I learned about doing this from a yoga teacher, a woman who was one of those totally centered, but not unrealistically cheerful, instructors who was all about helping other people find their way IF the other person was sincere.

I liked her classes. Useful.

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HERE’S THE QUESTION I ASKED myself last night was: what could I write about on my blog this week?  And my subconscious tossed a question back at me that is about as random and unexpected as they get.

It’s a question for which I have no answer, nor need to know an answer.  And I realize that no one is alive that would be able to answer it.

Here’s what I woke up thinking about: did my mother, who was three years younger than her older sister, know that when her older sister stepped on the train headed for a holiday in Texas, that her older sister was going off to elope? 

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THIS IS AN ODD QUESTION that has left me baffled about what is going on inside my brain.  I mean, what do you suppose my subconscious is trying to tell me?

Is it saying that I need to go on a vacation? That it’s time for me to tell stories about my ancestors? That it’s broken and needs a professional tune-up?

I dunno, but I will say I’m a little bit freaked out about what the heck is going on inside my mind.  I’ll admit to being older and more addled than I once was, but I’m usually not so far out there with the answers to my questions.

However, be that as it may, let’s blame it on Mercury in retrograde, just like I did many years ago.

Ms. Bean Is Cold Today And Would Like To Tell You Why

Snoopy, my spirit animal, sitting with a room thermometer on top of a bookcase in the only sort of warm room in the house.

IT SNOWED LAST NIGHT, not much, but a definite covering of the white stuff.  That however is not exactly why I’m cold today.  Nope, the reason, to put it succinctly, is that it’s 54ºF… INSIDE the house.

Thus I am huddled in our home office with the French doors tightly shut, sporting a ruana over my flannel + fleece jammies, sitting in front of my desktop computer with the little electric heater swaying to and fro behind me.

What has happened? WELL I’M GLAD YOU ASKED.

You see, yesterday was the last day of February, a short month of days that are soul-crushingly long.  A month that should never be trusted.

However, in the morning while waiting for the furnace service tech to get here for our annual check-up, I indulged in a moment of unbridled positivity.  Yes, I forgot myself and sighed a happy sigh of joy about making it to the beginning of March unscathed by February’s negativity.

I mean all that was left on my calendar for February was for the furnace to be serviced and then I had March, the action verb month, calling to me.

I like March.

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WELP, I WAS WRONG to let down my guard regarding February, and by 3:00 p.m. our furnace had gone clunk.  Come to find out there is a breach in the heat exchanger at the 3rd and 4th cell of the primary, meaning that the whole system as been red-tagged and shut down… by law.

Also, the tech guy accidentally broke a switch which turns the gas on and off.

So, you know, WE GOT TROUBLE.

The cutest little electric room heater that ever was.

Hence I am sitting here this morning, the first day of March, waiting for a phone call from the furnace repair company to tell me IF they have the parts we need & WHEN they might be able to get here again to fix the furnace.

If there is a moral to this story it would be something like never count your chickens before they hatch, but my moral would involve swearing, muttering, and not just a little bit of self-pity because honestly, February is the SUCKIEST of all months.

The One About Beautiful Wedding Photos & Sneaky Weasel Words

Here’s a story I heard from an acquaintance wherein weasel* words created a situation that is not dire, but truly annoying. See if you don’t agree.
Photo by Pexels via pixabay

Acquaintance’s mother recently married.

Acquaintance’s mother had a lovely, perfect wedding that included hiring a well-known local professional photographer to take photos.

Beautiful photos.  Many of them.

But here’s the thing, what acquaintance’s mother did not read [or understand?] in her contract was that this photographer would not use his expertise to discern which photos were the best ones, instead giving acquaintance’s mother the opportunity to see all the photos he took of the wedding.

In practical terms this means that acquaintance’s mother has a problem.

She is now forced to sort through 3,000 photos and decide which ones she wants to keep and have put in an album.  In many cases there are 20 or 30 photos of the same thing like a bouquet… or of acquaintance zipping up her mother’s dress… or of the cake from a gazillion angles.

As you can imagine this sorting process has become a tedious burden for acquaintance’s mother.  It’s overwhelming and is an unwanted game for acquaintance’s mother as she tries to figure out which photos are the best ones.

Acquaintance’s mother is flummoxed by this situation.

It’s not as if she has the time, or the eye, to fuss around with three thousand wedding photos that she’s has contracted for, assuming the photographer would narrow down her choices.

Acquaintance has offered to help her mother, but she can’t intuit which photos her mother and new stepfather will want, nor can she wrap her head around how this happened.

Can you imagine…?  What would you do with 3,000 photos of your wedding day?  

* Oddly enough this has turned into animal week here at The Spectacled Bean.  First ducks, then squirrel, now weasel.  I didn’t plan it this way but go where the road stories take you, I guess.

Blogger’s Block: Muse Is Missing And I Am Without Flapdoodle & Twaddle

Two Adirondack chairs in the park, a perfect resting spot for anyone who needs to take a short breather while looking for Muse.

Where is my Muse?

I’m ashamed to say that I am without a story to share here today.

Nor do I have any research projects in process so I don’t have any little tidbits of information to toss into the blog.

I’m not feeling sad or snarky or silly, so there’s no blog post to be plumbed from those emotions.

Instead, I have blogger’s block, a specific kind of writer’s block wherein a personal blogger, such a meself, has the photo and the time to write about it, but can’t find the inspiration, the catalyst, the spark one needs to create the blog post.

There is no flapdoodle. There is no twaddle.

And I am bereft.

I place the blame for this unusual blogging situation squarely on the shoulders of Muse who has scampered off, probably to play on the swings in the park.

I’m sure you, my gentle readers, understand this situation.  Muse is, after all, a flighty thing. 😉

If I Text “Hi!” To You, How Does That Make You Feel?

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PEOPLE BE WEIRD.  If I say that once a day I say it ten times.

So keeping that thought in mind, let me tell you what’s floating around in my brain this morning.  It’s not a big thing, but one that’s got me a’wondering…

How far out of touch am I?

Or alternately…

How self-absorbed are people these days?

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HERE’S WHAT HAPPENED.  Instagram suggested that I might want to follow a new-to-me person so I went to see who this was.  In the process of doing so I came upon a long conversation in a comment section below a photo there.

The conversation in the comment section wasn’t about the photo. No, the people commenting were talking about how they hate, hate, hate receiving one specific short text from their friends and family.

The offensive text was: “hi!”

That’s it.  Nothing more.  Just this one word was enough for these commenters to feel put upon…

To the point of complaining about it.

And the people who sent it to them.

And the awfulness of such a rude text message.

When I read through these 30+ comments my first thought was that certainly someone here is going to defend the sender of the allegedly disruptive text message, but no one did.

It was universally agreed among these people that this “hi!” text was a bad. thing. to. do.  And oh the vitriol about it.  Oy vey!

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I SHALL CONCLUDE.  I get that some people gotta have something to whine about no matter what, so maybe this was an example of that.

I also am aware that some friends and family don’t understand personal boundaries, so they can be a bother until you tell them how it’s going to be.

But honestly I’m confused about how a “hi!” text could make any person so miserable that this person would feel the need to bash the person who sent it.

Couldn’t you ignore the text– or answer it with a “later” reply text?  I mean if you leave it to me, EZPZ problem [if there really is one] solved.

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So what am I missing here? In what way is texting “hi!” offensive? ‘Cuz to me this seems like a text tempest in a teapot. 

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The One About Unexpectedly Making A Noteworthy Mess In The Kitchen

Don’t do this.

I can’t say for certain that I created my worst kitchen mess ever, but I can say that what I did was so far beyond my usual kitchen messes that it is worthy of note.

And belongs on my Top Five Biggest Kitchen Messes Ever List.

If I had such a list.  But I don’t.

Here’s what I did. 

I got the wok out and put it on the cooktop because I was getting ready to stir-fry some vegetables for dinner. 

Then I grabbed the canola oil from the shelf and opened a new 32 fl.oz. bottle.  

Made of flimsy plastic.

I went to pour some oil into the wok but I lost control of the lightweight, squishy, poorly designed, this-is-really-not-my-fault bottle.  Thus I ended up pouring canola oil:

  • into the wok; 
  • onto the cooktop; 
  • onto the granite counter beside the cooktop; 
  • into the utensil crock filled with spoons and spatulas sitting on the granite counter; and last but not least 
  • onto and into the wooden knife holder, filled with knives, sitting beside the utensil crock filled with spoons and spatulas sitting on the granite counter beside the cooktop.

Say good-bye to half a bottle of oil.

As you can imagine the spilled 16 fl. oz. of oil immediately began to spread across the cooktop and the granite counter, dribbling down the front of the cabinets, leaving puddles of oil on the floor.  

This, you expect.

And, of course, the oil got inside the utensil crock, pooling in the bottom, where it stayed until I washed the crock and everything in it.  

Again, this is what you expect. 

But the big surprise is that once the oil covered the outside of wooden knife holder, it quickly oozed into the knife slots.  There, in an instant, the oil was absorbed into those slots in such a way as to make the wooden knife holder, that suddenly had begun to smell like mold, about as un-washable and un-usable as anything I’ve ever seen destroyed in a kitchen.

This sort of mess I did not expect.

So there you have it, another story in which my life is not as idyllic as one might hope.  A story, in fact, that lends itself to me asking you a question, my gentle readers:

What’s the biggest cooking &/or baking mess you’ve made in the kitchen?