Applying A Business Framework To This Personal Blog To Tell A Tale

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Above is the Rudolph Framework. It’s from marketing guru + author Ann Handley’s newsletter called Total Annarchy. The framework is a lighthearted take on the Christmas song and children’s book, Rudolph the Red-Nosed Reindeer.

The Rudolph Framework “helps you understand the actual problem you and your business solve for your customers– not the one you *think* you solve.” Click HERE to be taken to her fun explanation of this framework.

While the Rudolph Framework is meant to help a business clarify its purpose, it’s applicable to personal blogs. It’s easy to conceptualize a personal blog as a business. As such the blog provides customers [that’d be you] with a product [my blog posts] that solve a problem for you.

I know that I’m getting abstract here, but I have a tale to tell and I feel the need to explain how I came by it, lest you think I’m nuts. Which I probably am, but let’s not dwell on that, shall we?

Just go with it.

Thus using the Rudolph Framework I give you the following story created by moi by filling in the blanks, occasionally adjusting a few words so that it makes more sense. See what you think.

In fact, should you like to fly your freak flag, you could get jiggy and try applying the Rudolph Framework to your own blog, even. I’d love to see what you come up with. ‘Cuz, you know, I’m nosy curious.

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THE TALE OF THE SPECTACLED BEAN AND THE COMMUNITY IT HAS CREATED

Once upon a time, there was a delightful personal blog called The Spectacled Bean.

It had the capacity to be a catalyst for conversation based on the tales, thoughts, and tribulations of a free spirit in suburbia.

Some people doubted it because it was not all about the benjamins.

But one day, the woman who writes the blog realized she was perfectly happy doing what she was doing in the way she was doing it.

Which meant that the blog could be as varied and wonderfully idiosyncratic as the cool kids who read and comment on it.

To help them have sense of belonging online where they are understood and accepted, as long they’re polite and not spammers and not stealing my content.

And that matters because the cool kids are the heroes of this blog and what make The Spectacled Bean fun and engaging.

Thus in the process, this blog has helped coalesce a community of articulate + good-natured lurkers, readers, and cool kids who have the savvy to know a good thing when they read it.

Everyone gets a kiss. And a big ‘ole thank you.

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A Thursday In February: Seeing The Sunshine Whilst Not Doing Something I Should Be Doing

The snow isn’t deep here, the sunshine is warm & lovely, but the temperature is frigid outside.

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WOULD YOU BELIEVE ME IF I told you that by writing this blog post I’m avoiding going to class and doing my homework?

Well, it’s the truth.

You see, in January I signed up for a pass/fail college course that is from the history department at Harvard University offered through edX. The course is entirely online and you do it at your own pace following an official syllabus to keep you moving along in a timely manner.

[Currently I’m failing, btw. I have 63% and need 65% to pass, but whatevs.]

I should be doing the right thing this morning: that would be watching the lectures and reading the articles and answering the questions, but I don’t want to. And therein might be the most dramatic difference between younger me and older me. Younger me was the good Do Bee” student [Romper Room, anyone?] while older me is a wise “Your Ken can kiss my Barbie” woman [The Big Bang Theory].

Case in point, I’m not doing my schoolwork today and you can’t make me. Ha!

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HOWEVER I WILL SHARE WITH YOU something I learned in the process of doing research for my final project that is due in a few weeks. Interestingly enough I came across a word that can be used to describe the feeling you’d have if you were standing outside in the sunshine, like the birch trees are in the photo at the top of this post.

The word is Apricity [Merriam-Webster] and it means the warmth of the sun in the winter.

Yes this is another word to add to your personal lexicon because who doesn’t like the joy of knowing an obscure word and using it in a sentence? I mean, why else would you be here today if not for another unique learning experience– and the opportunity to answer a timeless question on a cold winter’s day.

Thus I leave you, my gentle readers, to answer and comment below: do you want to be right or do you want to be happy?

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In Which I Explain How I Created My Own Unique 2021 Reading Challenge

I’ve been meaning to write about how I arrived at my personalized 2021 reading challenge, but somehow got off track. I was probably reading a book…

For those of you who enjoy numbers: this is a 12″ high stack of 12 books with a total of 4,248 pages that I plan on reading in 2021. 🤓

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I barely read any books in 2020. My focus was too scattered, my anxiety was high, and I couldn’t stick with it.

I forgive myself for slip sliding away from reading for pleasure last year because I am still here in one piece, healthy, relatively sane– and with a renewed sense of purpose when it comes to reading.

Allow me to explain.

As some of you know I’m a fan of Modern Mrs. Darcy’s blog and get her newsletter. When I saw that she had created a questionnaire that I could use to make my own CHOOSE-YOUR-OWN-ADVENTURE-STYLE reading challenge I downloaded the worksheets.

By answering her simple questions, I set my 2021 intention, evaluated my reading needs, and then made a list of twelve prompts that resonated with me based on the concepts of variety and escapism. As Modern Mrs. Darcy says: “Remember, your goal isn’t just to get through this challenge. This challenge is a tool to develop the reading life you want.”

Hallelujah!

But then after further contemplating the reading life I wanted, I had a brainstorm, one in which I devised a way to make this reading challenge more personal– and a bit less costly. Please keep in mind that just because I didn’t read much in 2020 doesn’t mean that I didn’t buy books in 2020.

Thus I found myself thinking back to a decade ago when I read a wonderful memoir, Howards End is on the Landing by Susan Hill.

In this book Hill writes about her decision that for one year she would only re-read books already in the house. That is, she read what she had on hand, then mused upon what her life was like the first time she read the book. This practical approach to deciding what to read next made an impression on me.

Obviously, I guess.

Anyhow, to be clear, I won’t be re-reading anything this coming year, but I will be reading what is here in the house, pre-purchased in good faith you might say– and meant to be read by me, dammit.

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MY 2021 CHOOSE-YOUR-OWN-ADVENTURE-STYLE READ-WHAT-YOU-HAVE-IN-THE-HOUSE-ALREADY READING CHALLENGE

a thriller

a memoir

a fantasy novel

a cozy mystery

a book of short stories

a recent NYT bestseller

a novel previously abandoned

a NYT bestseller from a while ago

a novel based on something literary

a non-fiction book set where I live now

a non-fiction book set somewhere I’ve never visited

a book I’d never heard of yet is on many required reading lists

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Do you do any reading challenges? Have you ever made your own? Inquiring minds wanna know.

Thinking About Good Vibes Only: What Inspires You? What Limits You?

A friend said she was looking for inspiration.

She wanted it to be online, not in her real life because that was what she was trying to rise above– the people and situations therein.

To be clear, she wasn’t talking about inspiration about how to remodel the kitchen or plan a party or how to take better photos. Nothing like that.

She wanted to find something/someone online who had an encouraging message that resonated with her.

She asked me what inspired me online and I said people who write about their lives, share their joys and defeats, perhaps a few photos, a few quotes. I like getting to know individuals and how they process their lives.

However that was NOT what she wanted.

No, and this is where I thought the conversation got interesting, she was looking for an online group of people, a niche really, wherein she could belong. She said that her idea of inspiration was to be part of a group, then do what the group did.

That idea, in the context of looking for inspiration, seemed foreign to me, someone who joins in group things every so often but doesn’t make a practice of it. I’ve nothing against being part of a group, but I usually find it limiting, not exhilarating.

The conversation went on a bit longer, morphing into a discussion about what it means to be independent. That is, do you find yourself thinking you are independent because you have the freedom to join any group you want? OR because you are free to not join any group and do your own thing instead?

Obviously there are no right or wrong answers to the questions posed in this post, but the conversation prompted me to contemplate how I live my life, where I put my power, and the assumptions on which I base my actions when seeking inspiration.

Thoughts, anyone?

Waiting For The Inauguration, I Snark + Laugh + Celebrate A Blogging Milestone

Tomorrow is THE DAY when 81,009,468 Americans finally will get to say: “Don’t let the door hit you on the butt as you leave, Donald. You’re fired.”

[Lock him up.]

I tell ‘ya, what a clusterfork these last four years have been*. I’m emotionally exhausted by the hate, intellectually tired of the stupidity, and morally outraged by the greed.

You probably are, too.

However, be that as it may, as we wait for better days ahead, here’s a smorgasbord of four images I’ve saved over the last few months, waiting for the perfect time to share them here.

Why today? Two reasons.

First this is something to do until the adults take over the government tomorrow. And secondly, yesterday was the ten year anniversary of this blog** and I wanted to quietly make note of it.

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I saw this sticker on a car, an old Impala sedan. A bit of fast research and now I know that it’s a way to say “Baby on Board.” I’m unclear if this is new or old urban slang, but it caught my eye on a car out here in suburbia.

Have you seen this sticker before?

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I’m seeing this saying all over the place, however I’ve no primary source for it which is a bummer because it is clever. I realize that attempting to overthrow the government is serious, but this sentiment amuses moi.

Thoughts, anyone?

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When I opened an old family cookbook out fell this newspaper clipping for a drink called a Trojan Horse. One of my ancestors, probably my father, must have saved this absinthe, anisette, and gin drink that is described as: “infiltrates slowly without your knowing it and then hits you all of a sudden about an hour later.”

None for me, thanks. And you?

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Moira Rose of Schitt’s Creek is one of my favorite TV characters. Thus I shall leave her immortal words here as a way of thanking the wonderful people who read this blog. You’re the best.

I’d be nowhere without my own wolf pack, now wouldn’t I?

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* Don’t blame me, I voted for the lady with the emails.

** First post is here.