“I’m going to let this go because I really don’t want to get into an argument with these people.”
I said that out loud to myself the other day after finding a webpage that had the most forked-up mismatched inconsistent product marketing I’ve seen in a long time.
It stunned me with its ugly.
To wit, there were words written arbitrarily starting with either upper or lower case letters, for no discernible reason. There were at least 5 different uncoordinated fonts used in garish multi-colored logos that looked like a D+ 7th grade student had made them. And the information I needed was buried in wordy, pointless copy.
As a woman with a background in communication + marketing who worked at one time as a paralegal who did oodles of proofreading, the mess this organization was trying to get away with appalled me. As if clarity in written and graphic design communication meant nothing.
There was a time when I’d have taken this as a personal insult, feeling a need to correct the situation by calling/writing about this failed attempt to create a professional image in the world. And while I could have helped this organization up their game to the next level, you know what– I did nothing.
Because this is not my problem per se.
I only share this here today because it irritated me. Something like this is disheartening for anyone like me who believes in the illuminating power of words and the clarifying potential of images.
And makes me wonder how it is that any organization in today’s connected world can exist with bad marketing. ‘Cause I’m not the only one who is going to see this and think poorly of them.
Or am I?