Applying A Business Framework To This Personal Blog To Tell A Tale

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Above is the Rudolph Framework. It’s from marketing guru + author Ann Handley’s newsletter called Total Annarchy. The framework is a lighthearted take on the Christmas song and children’s book, Rudolph the Red-Nosed Reindeer.

The Rudolph Framework “helps you understand the actual problem you and your business solve for your customers– not the one you *think* you solve.” Click HERE to be taken to her fun explanation of this framework.

While the Rudolph Framework is meant to help a business clarify its purpose, it’s applicable to personal blogs. It’s easy to conceptualize a personal blog as a business. As such the blog provides customers [that’d be you] with a product [my blog posts] that solve a problem for you.

I know that I’m getting abstract here, but I have a tale to tell and I feel the need to explain how I came by it, lest you think I’m nuts. Which I probably am, but let’s not dwell on that, shall we?

Just go with it.

Thus using the Rudolph Framework I give you the following story created by moi by filling in the blanks, occasionally adjusting a few words so that it makes more sense. See what you think.

In fact, should you like to fly your freak flag, you could get jiggy and try applying the Rudolph Framework to your own blog, even. I’d love to see what you come up with. ‘Cuz, you know, I’m nosy curious.

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THE TALE OF THE SPECTACLED BEAN AND THE COMMUNITY IT HAS CREATED

Once upon a time, there was a delightful personal blog called The Spectacled Bean.

It had the capacity to be a catalyst for conversation based on the tales, thoughts, and tribulations of a free spirit in suburbia.

Some people doubted it because it was not all about the benjamins.

But one day, the woman who writes the blog realized she was perfectly happy doing what she was doing in the way she was doing it.

Which meant that the blog could be as varied and wonderfully idiosyncratic as the cool kids who read and comment on it.

To help them have sense of belonging online where they are understood and accepted, as long they’re polite and not spammers and not stealing my content.

And that matters because the cool kids are the heroes of this blog and what make The Spectacled Bean fun and engaging.

Thus in the process, this blog has helped coalesce a community of articulate + good-natured lurkers, readers, and cool kids who have the savvy to know a good thing when they read it.

Everyone gets a kiss. And a big ‘ole thank you.

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Vinegar: One Person’s Magic Is Another Person’s Salad Dressing Ingredient

IN THESE TIMES OF MONOTONY courtesy of the coronavirus & political blowhards & summer heat I continue my quest to provide thrilling blog content here.  Thus I’m going to show you, my gentle readers, something so exciting I can barely contain myself.

YESTERDAY I RECEIVED THE ABOVE piece of snail mail that tells me I may enjoy life in the fast lane if I order Vinegar: The King of All Cures! by Jerry Baker, America’s No. 1 do-it-yourself expert.  This book of vinegar magic costs $31.96, payable in 4 installments of only $7.99 each. According to Jerry if I buy this book I will: “Never be stuck, stumped, or stymied again!”

BELOW IS AN EXAMPLE OF the kind of magical advice featured in Jerry’s book.  This glimpse into his book is quite the teaser, isn’t it?  As Jerry, author and exclamation point freak, says: “No job’s too big, no job’s too small… Vinegar solves ’em all!”

JERRY ALSO INCLUDED A TESTIMONIAL in the form of a short story about how Peter and Katie, a lovely married couple, made their home smell fresh prior to Peter’s parents coming over for dinner.  [Spoiler alert: It was a close call, but vinegar saved the day.]

AND WITH THAT I SHALL end this informative blog post in which I have confirmed we are still here, virus-free and healthy, while taking the opportunity to ask you the following important questions.

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QUESTIONS OF THE DAY

What magic is keeping you going these days? 🤔

Are you a liberal, moderate, or conservative user of exclamation points? And why? 🤓

Have any good salad dressing recipes? 😋

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At The Home Show: Chatting With A Carpenter, Learning Too Much

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AS SOME OF YOU KNOW, I’m the sort of person who people love to talk with.  Well, talk to– more accurately.

I’m a good listener and do love a good story.  I admit that.

Since I was a teenager, strangers, in particular, have told me their stories.  I don’t ask, they just tell me.

Sometimes to their own detriment.

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THUS IT CAME AS NO SURPRISE that when Zen-Den and I were at the Home Show this past weekend, Chatty Charlie the Carpenter deviated from his sales pitch to tell me a story about his nemesis, Danny Long-Greek-Last-Name, who is also a carpenter.

In a nutshell, Chatty Charlie feels that Danny Long-Greek-Last-Name has risen above his station in life. Is a snob now. Who charges too much for his work.

Which Chatty Charlie admits is excellent.

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IN FACT, CHATTY CHARLIE TOLD ME that Danny Long-Greek-Last-Name is the man who finished our house years ago.  I’d forgotten the carpenter’s name, but recognized it instantly when I heard it.

Meaning that Danny Long-Greek-Last-Name crafted our beautiful fireplace mantel and surround.

Which I love.

And am looking to have a second level added onto, so that the whole fireplace/mantle/surround area reaches almost up to the apex of the cathedral ceiling.

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NOW LET’S THINK ABOUT THIS conversation, shall we?

Chatty Charlie the Carpenter, who I’m meeting for the first time, in his need to be understood, has inadvertently told me who might do a better job than he could with my small carpentry project– which Chatty Charlie claims he wants to do.

And with that glimpse into how my life unfolds [and how a small business can fail], allow me to end this post with my summation of this conversation: he cut off his nose to spite his face.