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Above is the Rudolph Framework. It’s from marketing guru + author Ann Handley’s newsletter called Total Annarchy. The framework is a lighthearted take on the Christmas song and children’s book, Rudolph the Red-Nosed Reindeer.
The Rudolph Framework “helps you understand the actual problem you and your business solve for your customers– not the one you *think* you solve.” Click HERE to be taken to her fun explanation of this framework.
While the Rudolph Framework is meant to help a business clarify its purpose, it’s applicable to personal blogs. It’s easy to conceptualize a personal blog as a business. As such the blog provides customers [that’d be you] with a product [my blog posts] that solve a problem for you.
I know that I’m getting abstract here, but I have a tale to tell and I feel the need to explain how I came by it, lest you think I’m nuts. Which I probably am, but let’s not dwell on that, shall we?
Just go with it.
Thus using the Rudolph Framework I give you the following story created by moi by filling in the blanks, occasionally adjusting a few words so that it makes more sense. See what you think.
In fact, should you like to fly your freak flag, you could get jiggy and try applying the Rudolph Framework to your own blog, even. I’d love to see what you come up with. ‘Cuz, you know, I’m
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THE TALE OF THE SPECTACLED BEAN AND THE COMMUNITY IT HAS CREATED
Once upon a time, there was a delightful personal blog called The Spectacled Bean.
It had the capacity to be a catalyst for conversation based on the tales, thoughts, and tribulations of a free spirit in suburbia.
Some people doubted it because it was not all about the benjamins.
But one day, the woman who writes the blog realized she was perfectly happy doing what she was doing in the way she was doing it.
Which meant that the blog could be as varied and wonderfully idiosyncratic as the cool kids who read and comment on it.
To help them have sense of belonging online where they are understood and accepted, as long they’re polite and not spammers and not stealing my content.
And that matters because the cool kids are the heroes of this blog and what make The Spectacled Bean fun and engaging.
Thus in the process, this blog has helped coalesce a community of articulate + good-natured lurkers, readers, and cool kids who have the savvy to know a good thing when they read it.
Everyone gets a kiss. And a big ‘ole thank you.
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