Even though I’ve blogged off and on since 2004 [read more here], I’m not sure that I’ve ever written about how to write a blog post. When I first stumbled upon blogging years ago nothing like this list existed. Back then blogging was all trial & error, but eventually I figured out how to write a post that was understandable & interesting. Now, of course, advice on how to blog is EVERYWHERE. Which got me thinking that maybe what I’ve learned might be of value to someone. So, without further ado, I give you…
My 5 Suggestions For Writing Better Blog Posts
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1. Have a thesis statement for your blog.
this is vital. you need it to help keep you grounded as you write each post. without it, you’ll flounder and your blog will go nowhere.
2. Be specific.
details, baby! tell us exactly what interests you and why. show us how you did something. explain your point of view. i’m not talking about being wordy, here. i’m talking about presenting your life in a clearly defined way that tells us about you.
3. Write each post with one or two people in mind.
pretend like you are writing– or talking– to one or two people who you know care about what you have to say. tell them your story, and don’t worry about what anyone else will think of it. you can’t please everyone, so you might as well focus on the few people who will appreciate what you have to say.
4. Give your readers something to say “YES” to.
can’t emphasize this concept enough. readers engage with you because you are sharing ideas & experiences that ring true with them. they want to talk about things, and it is so much easier to comment when there is a way to say “yes.”
5. Make it stylish.
each individual post must look inviting and polished on its own. you need to become familiar with all those little buttons in your text editor that allow you to do jazzy things like bold, italic, font sizes, font styles, font colors, text placement, image sizing. effective communication is much more than a string of words on a page.
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