√ To me Thanksgiving means…
√ We received a Thanksgiving card from a business with the following message in it:
“At this time of thanksgiving we pause to count our blessings.
The freedom of this great country in which we live.
Its opportunity for achievement.
The friendship and confidence you have shown in us.
For all of these things we are deeply thankful.”
√ I really don’t what to make of this message. Putting aside that the third line makes no sense to me, the copy in this card sounds more like a Fourth of July card than in a Thanksgiving card.
√ Then, in a lightbulb moment, I went to the website printed on the back of the card. There I discovered that this Thanksgiving card had an alternative message available:
“At this time of
our thoughts turn gratefully to you
with warm appreciation.”
√ Clearly the alternative message better encapsulates my take on what Thanksgiving is all about. However, considering the card company offers both messages, some people must find the first message to be meaningful and appropriate.
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All of which leads me to ask:
What does Thanksgiving mean to you? Given the opportunity, which message would you send to your clients? And why?
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